A Brand & Marketing IntensiveMarketing that finally
feels like you.
For business owners who love their work but shrink when it’s time to promote it. Grow your reach and your revenue, without screaming into the void, chasing algorithms, or losing your voice.
REAL TALKYou started your business because you were inspired.
Because something mattered to you — an approach, a perspective, an offering. You took the risk, and now you’re making a living doing the work that lights you up.
There’s just one problem…
Talking about your work feels hard. Overwhelming. Performative, even. You find yourself rewriting your bio for every opportunity, staring at a blank LinkedIn post, wondering if you're doing enough or doing any of it right. Marketing starts to feel like noise you're obligated to produce. Like a chore you have to push through rather than something that flows from your work.
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If any of this sounds familiar, Grounded Growth is for you.
Whether you join the group program or work with us privately, we move through the same territory — at whatever pace and depth fits where you are.
POSITioningYour Brand Foundation
→ What's the inspiration behind your work?
→ What are you doing when you're most in the zone?
→ Who do you most want to work with — and what do you want for them?
MESSAGINGBrand Story & Elevator Pitch
→ How do you talk about your work in a way that actually lands?
→ What transformation do you create for people?
→ What do you want people to walk away knowing, feeling, doing?
WEBSITEYour Online Hub
→ What does your homepage actually need to say?
→How do you describe your offerings in a way that converts?
→How do you make your brand voice consistent everywhere?
AUDIENCEFinding Your People
→ Where does your audience actually spend time online?
→What language do they use to describe their own challenges?
→What makes them stop scrolling and pay attention?
CONTENT STRATEGYWhat You’ll Say & How
→ What are the core ideas you’ll build your content around?
→ How does the algorithm actually work—and how do you use it?
→ How do you turn one idea into multiple posts?
Marketing PracticeRhythm that Sticks
→ What does a sustainable marketing rhythm look like for you?
→ How do you measure what’s working without losing yourself in the numbers?
→ What do you do when the ick comes back
Let’s go from roots to reach.
WHAT WE COVER
"Grounded Growth not only gave me the foundation to map out my marketing and branding strategy, but also fulfilled a longing for connection and collaboration as a solopreneur. Allison and Lexie really know their stuff, and hold space in such a way that helped me to believe in myself more deeply and take myself more seriously. They gave me the permission slip I didn't know I needed to finally put myself out there and share my voice with focus and confidence."
— Jenn Allen, SolopreneurWhat You'll Learn
Build ConfidenceWe break things down into simple, manageable parts so you never feel overwhelmed. As you progress, you’ll develop both skill and self-assurance, one step at a time.
Learn New ApproachesThrough thoughtful examples and guided exploration, you'll learn to approach obstacles with fresh eyes. This course is about unlocking flexibility, not following formulas.
Gain Practical ToolsEach lesson is designed to equip you with useful strategies you can immediately put into action. It’s about learning with purpose and seeing real results.
What You'll Learn
Our approach encourages reflection as much as action. You’ll walk away not only with new techniques, but with a deeper understanding of how and why they work. The goal is to leave you with ideas and skills that feel clear, useful, and genuinely meaningful in your life.
01 PositioningYour Brand Foundation
→ What's the inspiration behind your work?
→ What are you doing when you're most in the zone?
→ Who do you most want to work with — and what do you want for them?
02 MessagingBrand Story & Elevator Pitch
Learn tools for organizing ideas, setting goals, and building consistent schedules. From brainstorming to publishing, this course helps turn scattered thoughts into a cohesive plan.
03 Website contentYour Online Hub
→ What does your homepage actually need to say?
→How do you describe your offerings in a way that converts?
→How do you make your brand voice consistent everywhere?
Meet Your Instructors
Why Alexandra & Allison built this together.
After years working in brand and marketing — independently and together — they kept seeing the same thing: people who were brilliant at what they did, and genuinely overwhelmed by the work of talking about it. Not for lack of talent. Just proximity. It's hard to read the label when you're inside the jar.
They built Grounded Growth because they felt called to help.
Alexandra Phipps (she/her)
Most people call her Lexie — and most come to her when they know what they do but can't quite explain it. After years in brand strategy at agencies, she went independent to work with the people who inspire her most: founders and business owners finding their voice. She gets the challenge of marketing your own work because she's really lived it. Her superpower is helping people get clear on what they're all about and giving them the language to carry it forward.
Allison Murphy
(she/her)
Allison is a content marketing strategist with 10+ years of experience helping purpose-driven brands and leaders grow. She takes a regenerative approach to marketing, one rooted in clarity, embodiment, and lasting impact rather than chasing trend cycles. As a queer woman and social justice advocate, Allison is driven to help people and organizations doing the real work activate the power of their voice in service of more just futures. Follow her on LinkedIn.
Our Offerings
What's included
Weekly 90-minute live sessions — Tuesdays at 12pm EST, starting September 8
Each session moves through concept, application, and group discussion. You apply the material directly to your business through guided exercises, and the final 30 minutes are open Q&A with Alexandra and Allison.Worksheets for every session
Structured, guided reflection that walks you through applying each concept directly to your business. These aren't homework — they're the actual work. Participants consistently say this is where things start to click.Accountability buddy
Paired with a fellow participant to exchange worksheet feedback and keep each other moving between sessions. We give you a simple framework for how to share your work, ask for useful feedback, and give it.Marketing pod
An optional group where participants share their posts and cheer each other on — likes, comments, shares. Community support and an algorithm boost at the same time, right when you're building momentum.Private 1:1 session with Alexandra and Allison
A dedicated hour timed for when you actually need it: after you've had a chance to implement, gotten stuck, and have real questions. Bring your messaging, your website, a piece of content — wherever you need support. ($500 value)All sessions recorded with lifetime access
You have options depending on your needs, your budget and how you like to work.
Not sure if Grounded Growth is for you?
Book a free 15 minute call with us ! We’ll answer any questions and share more about what to expect.
Common Questions & Answers
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Grounded Growth offers two chances to meet live each week — our weekly Tuesday lessons and our optional Thursday working sessions. Lesson attendance is recommended but not required and working sessions are fully optional.
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Grounded Growth is designed primarily for service-based business owners or thought leaders. Product-based founders are welcome if they are the visible face of the brand.
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Yes we do. Reach out to inquire.
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This program is most effective for folks who have an existing business or independent practice, or for those actively starting a business.
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We acknowledge that the marketing industry has historically upheld white supremacy, colonialism, sexism, homophobia, transphobia, and more. As an embodiment of our values, we offer one scholarship per cohort for business owners with financial need who identify as BIPOC and/or a member of the LGBTQIA+ community. Doing so helps us ensure that the future of marketing centers communities that have historically been harmed by it.
Send us an email here if you’re interested and eligible for a Grounded Growth scholarship.
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